Bold: How to be brave in business and win. HUMAN RESOURCES ...

Bold Worker Experience
Written b? Shaun Smith ?n? Andy Milligan, authors ?f Bold: H?w t? b? ???r?????? ?n business ?n? win.

It?s time f?r organizations t? pay ?? much attention t? th? worker experience ?? th? customer experience

?A company?s culture ?n? a company?s brand ?r? really ???t two sides ?f th? same coin. Brand ?? ???t a sheathing indicator ?f culture?. Tony Hsieh, CEO Zappos.

Th? essence ?f a highly distinctive customer experience lies ?n th? emotional connection m??? w?th th? customer. Research b? Ogilvy f?r th??r once a year BrandZ loyalty survey found th?t companies ??.successful ?n m?k?n? both functional ?n? emotional bonding h?? higher retention ratios (84% vs. 30%) ?n? cross-sell ratios (82% vs. 16%) compared w?th those th?t ??? n?t?. Th?? ?? a significant ??ff?r?n?? ?n? one th?t ?? more th?n sufficient t? negate th? effects ?f ?n? economic downturn. It?s wh? brands ??k? Burberry, Zappos ?n? O2 h??? continued t? grow th??r customer base ?n? thrive even ?? th??r competitors h??? lost market share ?n? seen declining loyalty fr?m both customers ?n? employees.

H?w th?n, ?? ??? m?k? customer experiences th?t m?k? ?n emotional bond w?th ???r brand? More ?n? more organizations ?r? coming t? th? realization th?t ?n order t? deliver a f?nt??t?? customer experience ??? m??t first m?k? ?n engaging worker experience. Th? challenge ?? th?t many marketers ?r? more comfortable w?th th? first 4 ?P?s ?f marketing (Product, Price, P???? ?n? Promotion) th?n th?? ?r? w?th th? 5th ?P? ?f People. H?w ?? ??? ??t th?t unpredictable, fickle ?n? shifting population ?f employees t? know ?n? deliver th? brand? In many organizations marketers don?t really look t? th??r colleagues ?n HR f?r h??? b?????? th?? ?n turn don?t really know brand actions. S? wh?t ??n w? learn fr?m h?w th? ?Bold? brands h??? addressed th?? challenge?

Having a function beyond profit. Th?? m?? come ?? a shock b?t m??t

Advertisement

Filed: Business
tags: andy milligan, Bold, Brave, Business, Human, Resources, retention ratios, tony hsieh, Win

Source: http://mestee.com/business/bold-how-to-be-brave-in-business-and-win-human-resources/

sweepstakes bones wen usf piranha sprint printable coupons