Published 30 March 2012
German luxury carmaker Audi is planning to foray into the used car business in India as it expects a sizeable business among the potential luxury car owners, who cannot afford a new model.
The company is also expanding its footprint in small towns in the country with the inauguration of the company's agency in Nagpur, reports The Times Of India.
Audi India chief Michael Perschke was quoted by the newspaper as saying that used cars could be made available at around half the on-road price of new cars.
"So far, used car business in this segment is dominated by traders, but buyers may find a better bargain if original manufacturer refurbishes cars and sells with a warranty," Perschke said.
The Audi chief expects a supply of almost 1,500 used Audi cars in this market, which is around 18% of its present market of over 7,500 cars in the country.
The Audi's used car business is targeted at the upper middle class buyers.
Audi's Nagpur agency is expected to sell around 12-15 cars a month, while the company is also planning showrooms in Bhopal, Coimbatore and Delhi West by April.
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