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We all know the benefits of writing and submitting articles online. Your business and website benefits by providing useful information that your readers find helpful, and in turn, you increase your reputation as a reliable source of information in your niche. This leads to more sales, more hits on your website, and a gradual increase in overall traffic. But there is something else that article marketing can bring you that other forms of online advertising lack: trust.
Trust is an essential part of any supplier-consumer relationship; if I can't trust you to deliver a product that will work, why would I choose to do business with you? When it comes to online business, this trust is even more important: without a face-to-face interaction, you are relying on your online reputation to bring in business.
This is where article marketing comes in. By showing your readers you know what you're talking about, you can develop a level of trust that simply isn't possible with fleeting side-screen ads and other online delivery systems.
So how can you make the most of this opportunity? Here are some article marketing tips for using your articles to build trust with your readers:
1. Be Consistent
By consistently creating and distributing articles, you can show you have a lot to say about your niche, and that you're a dependable source of information.
When you've got a whole heap of articles about your niche and keep producing more, this tells customers that you are here to stay: a fixture in your area of expertise, you can easily be relied upon.
2. Teach Your Readers
Not only is teaching one of the easiest ways to produce a lot of articles easily, but it means readers looking for information in your niche will turn to you for the answers they need. If your readers can rely on you for dependable information, then that is a good sign they can rely on you for other related services.
Make sure you provide unique information, in order to stand out from the crowd. By giving your readers something they can't find elsewhere - a new perspective on frequently-discussed topics, for example - you'll come across as the expert in your field, and will more likely be seen as the authority readers would trust in a given niche.
3. Be Idiosyncratic
Idiosyncratic is a big word for something really small: the uniqueness of your voice. Everyone has their own way of speaking, their own style of delivery, and it's translated onto paper (or Word document!) when you write. Instead of seeing your articles as just throwaway submissions, try and look at them as your chance to communicate directly with potential customers. Let your style and personality shine through, and you'll stand out from the crowd as more than just an encyclopedia.
Remember that both you and your readers are real human beings - so don't try to sound like a computer! Share your experiences, thoughts, and even successes and failures, in order to create an emotional connection with your readers that will keep them coming back for more of your genuine, heartfelt advice.
4. Encourage Your Readers
If you're teaching through articles, chances are that the vast majority of your readers will be beginners who are just starting out - those are the people that are most likely to turn to the internet for advice. However, being a novice can be a frustrating experience, especially if you're already good at other things, and feel that your new skill is somewhat below par.
Empathize with your readers on this point, and encourage them to keep going. By showing them you know what it feels like to be in their position, they are far more likely to stick to their learning - and to be grateful to you for helping them through your empathy and encouragement.
5. Speak Plainly
It's always tempting to write in elaborate sentences and big fancy words - but most people will find this to be a turn-off. Avoid industry jargon and complex terms, and instead stick to plain, simple English that everyone can get on board with. If you have to use an abbreviation or technical term, make sure you explain it in a way that everybody understands - that way, nobody will feel left out, and your readers will appreciate you making the effort to communicate with them in a way they understand.
You'll notice some common themes in this advice I'm giving:
Be yourself, write in your own voice, teach, encourage, and write in plain English. As you're getting started, focus on just a few of these at a time. Writing is an art form and a skill - you will get better at accomplishing these points the more articles you write.
Businesses go to so much trouble when there is one sure-fire, simple, very inexpensive way to attract new clients to a business: Teach a free class. That is what article marketing is like. Your articles are just like free classes. You teach your target readers something helpful in your article. Your resource box then says, "If you enjoyed this article you can visit my website and apply what you have learned."
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