During his talk, Tm outlined his personal career journey before imparting some invaluable advice to the students about how to gain a competitive advantage in the personal training industry. This included using as many different forms of marketing as possible instead of simply relying on a single tool. Tim explained that ?there are a hundred ways to get one client but there isn?t one way to get a hundred clients?, further emphasising the need for students to embrace the many different social media opportunities available.?
The emphasis on social media reinforced a guest lecture from the previous week where students were tasked with creating a Linkedin account to join the growing network of Solent Health and Fitness Graduates. Course Leader, Martin Skivington commented, ?Tim provided some real gems in terms of how Solent students can increase their brand awareness when setting up their Personal Training businesses. The practical advice relating to how to get as high as possible on the Google search engine was particularly useful.?Tim concluded the talk with 2 clear messages ? make sure you know who your customers are and ensure you know how to communicate with them effectively.
The video clip above (apologies for the poor picture quality) shows Tim explaining to the students why getting testimonials and reviews on Google can enhance their presence on the search engine.
Source: http://solenthess.blogspot.com/2013/01/personal-trainers-receive-excellent.html
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